And it’s different for everyone, whether it be running, hiking, skating, biking, lifting, or yoga. Physical activity is a form of self empowerment and improvement. It’s DIY. It’s a creative outlet. It makes life more rich and fulfilling. We make food to support that activity. 

We are real food. We don’t put anything extra in our products- no artificial preservatives, no added sweeteners, and no added oils. We believe that real food is the best fuel for your body, and it’s more logical to eat something from nature than something from a lab. 

We are plant based. We don’t subscribe to the notion that animal products are necessary for physical performance or, more generally, life.